Potential Buyers Who Could Help TikTok Avoid a US Ban

As the debate over TikTok’s future in the US continues, several high-profile entities have emerged as potential suitors. From tech giants to media conglomerates, here’s a look at who could step in to acquire the platform and keep it operational in the country.

The US Government

Former President Donald Trump has repeatedly stated that TikTok should be partially owned by the US government. He proposed that any new buyer must allocate half of the stake to the US in exchange for a permit to operate in the country. However, details on how the government could own a private digital media company remain unclear, and it is uncertain whether China would approve such an arrangement.

Meta

With Facebook and Instagram under its umbrella, Meta Platforms Inc. has a strong advertising network that could help TikTok grow. CEO Mark Zuckerberg has a proven track record of building large online audiences. However, a deal seems unlikely as Meta is under intense antitrust scrutiny, and US regulators have already brought serious charges against the company, making another major acquisition difficult.

Google

Owning YouTube, the largest video streaming platform, Google has extensive experience in the creator economy and a robust advertising business that aligns well with TikTok’s model. However, like Meta, Google faces antitrust allegations, with the US Justice Department accusing it of monopolizing the online search market. Regulatory approval for a TikTok acquisition would be a major hurdle.

Amazon

Amazon already operates Twitch, a video streaming platform, and has collaborated with TikTok on e-commerce features. Acquiring TikTok could strengthen its presence in social commerce. However, there is no official confirmation that Jeff Bezos is considering the deal. Interestingly, Bezos’ growing association with Donald Trump—having attended his inauguration with partner Lauren Sanchez—keeps the possibility open.

Microsoft

Tech giant Microsoft was among the early bidders when TikTok was first up for sale in 2020. While it already owns LinkedIn, its social media footprint is relatively limited. CEO Satya Nadella once described the sales process as the “strangest thing” he had ever worked on, and as of now, there is no clear indication of Microsoft’s renewed interest in the platform.

Netflix

Unlike the others, Netflix Inc. has never made a major acquisition and has denied interest in buying TikTok. In 2020, TikTok reportedly approached Netflix for a possible deal, but it never materialized. However, acquiring TikTok would give Netflix direct access to millions of young American consumers, making it a potential but unlikely contender.

As TikTok faces increasing regulatory pressure, its future in the US remains uncertain. Whether any of these players step in to secure its operations will largely depend on regulatory approvals, financial viability, and strategic alignment.