Zomato rebrands as ‘Eternal’ and introduces a new logo
Food-tech giant Zomato announced on Thursday that it will officially rebrand as “Eternal,” a transition that follows over two years of internal use of the name.
Eternal will encompass four core business segments: Zomato’s food delivery service, Blinkit’s quick-commerce unit, District’s live events division, and Hyperpure’s kitchen supplies business.
Founder Deepinder Goyal explained the reasoning behind the rebrand in a letter to shareholders, stating, “We considered renaming the company publicly when something beyond Zomato became a significant driver of our future. With Blinkit, I feel we have reached that point.”
However, the name change applies only at the corporate level and will not impact the Zomato brand or app. The company’s stock ticker will shift from ZOMATO to ETERNAL, and its corporate website will transition from zomato.com to eternal.com, pending shareholder approval.
This strategic move signals Zomato’s evolution from an exclusive food and grocery delivery platform to a broader business ecosystem. It also reflects growing investor interest in the company’s quick-commerce segment, a space reshaped by Blinkit and Swiggy’s Instamart, prompting major players like Reliance’s JioMart, Amazon, and Walmart-owned Flipkart to expand their quick-commerce offerings.
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