Donald Trump’s Crypto Firm World Liberty Financial Unveils Strategic Token Reserve and DeFi Investment Plans
World Liberty Financial (WLF), the crypto firm backed by US President Donald Trump, has announced the creation of a strategic token reserve designed to navigate market volatility while maintaining a crypto-backed fund pool. The update was shared on the company’s official X handle on February 12. WLF, launched by Trump in September 2024, initially had unclear objectives, but its focus is now becoming more apparent.
In its post, WLF emphasized that a well-capitalized reserve highlights their commitment to transparency and long-term sustainability, building confidence among its community and stakeholders. The firm stated that contributed assets will be held in WLFI’s publicly accessible wallet, offering institutions transparent access to the crypto ecosystem.
Five months after its inception, WLF revealed plans to bridge the gap between traditional finance (TradFi) and decentralized finance (DeFi). TradFi refers to banks and financial brokers regulated by central banks, while DeFi allows individuals to access financial services without intermediaries. WLF intends to allocate funds from its token reserve to support promising DeFi projects, including decentralized exchanges (DEXs), smart contracts, dApps, Web3 wallets, liquidity pools, lending protocols, and stablecoins.
WLF further shared its mission to collaborate with leading financial institutions, contributing tokenized assets to its reserve. The firm aims to integrate elements of both TradFi and DeFi through these partnerships and explore innovative marketing strategies.
The firm also announced plans to release its ‘Macro Strategy’ on its governance forum, inviting the crypto community to review and provide feedback. Though the strategy remains undisclosed, WLF encourages individuals and companies aligned with its vision to engage once the document is published.
Founded during Trump’s 2024 election campaign, WLF is largely owned by Trump and his affiliates, who hold around 60 percent of the equity interests in WLF Holdco LLC. and are entitled to 75 percent of the revenues. Trump’s sons, Eric and Donald Jr., have been actively promoting the project, claiming it will “transform” the digital asset finance world.
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