The Apple Store app has officially launched in India, offering a more personalized shopping experience for customers. Announced on Thursday, the app enables users to shop for Apple products and services, receive personalized recommendations, organize and save favorites, learn about the latest device features, and enjoy various delivery and pickup options. The app is available for download on the App Store.
Key Features of the Apple Store App in India
Apple outlined the app’s features in a newsroom post, emphasizing its user-friendly design with various tabs for easy navigation. The app’s For You tab uses account and device data to provide tailored recommendations and timely information. The Products tab gives customers access to Apple’s products, accessories, services, and retail programs. The Go Further tab connects users with Apple Specialists for online Personal Setup sessions following their purchases.
The app offers personalized browsing, where users can explore seasonal deals and receive product recommendations based on what they already own. It also simplifies the purchasing process with easy checkout and convenient delivery options. Additionally, users can manage their account details, including payment methods, shipping addresses, AppleCare status, and account balance directly through the app.
Customization and Setup Features
Customers purchasing Apple products such as AirPods, iPads, Apple Pencils, and AirTags can customize their items with free engraving or even include Memoji — a feature unique to the Apple Store app. MacBook purchases can also be customized with upgraded chips, additional memory, or more storage.
The app offers a Personal Setup feature to assist users with device setup, and customers can book free Today at Apple sessions to learn about the latest features. Users can also compare different iPhone models, choose their preferred Apple Store location, and stay informed about new product releases, promotions, and special events.
Expansion Plans in India
Currently, Apple operates two official retail stores in India, located in Delhi and Mumbai. The company has announced plans to expand with additional stores in Bengaluru, Pune, Delhi-NCR, and Mumbai in the near future.