Microsoft’s Bing search engine has reportedly altered its search results page to resemble Google’s homepage. According to reports, this redesigned interface appears specifically when users search for “Google” on Bing. The page mimics several features of Google’s layout, including a doodle above the search bar and a small text snippet beneath it. The move has drawn criticism from Parisa Tabriz, Vice President and General Manager of Google Chrome, who described it as a “new low.”
Bing’s Attempt to Retain Users
Microsoft has a history of tactics aimed at discouraging users from switching to Google’s products. For instance, its Edge browser displays pop-up messages to dissuade users from installing Google Chrome. This latest incident appears to target Google Search directly.
According to The Verge, Bing’s redesigned results page for “Google” included a doodle similar to those found on Google’s homepage. The interface also placed the search bar at the center of the screen, with small text below it, closely resembling Google’s design.
Interestingly, the page reportedly scrolled slightly on its own to hide Bing’s logo at the top, only revealing the usual Bing interface if the user manually scrolled up.
Mixed Reports and Backlash
When Gadgets 360 attempted to replicate the spoofed page, it displayed the standard Bing interface, suggesting that Microsoft may have reverted the changes following backlash. However, other outlets such as 9to5Google and Windows Latest confirmed the incident.
Parisa Tabriz took to X (formerly Twitter) to criticize Microsoft, calling the design mimicry a “new low.” While Microsoft has not commented on the matter, the controversy highlights the ongoing rivalry between the two tech giants in the search engine market.